Livraria UpStage

Livraria UpStage is an established online bookstore in Japan, founded in 2007. The company specializes in importing books and educational materials from Brazil, serving the Brazilian community and educational institutions in Japan.

The challenge

After operating on the same open-source e-commerce platform for more than 15 years, Livraria UpStage began to face growing operational constraints. The aging software had become increasingly slow and difficult to maintain, negatively impacting daily operations and limiting the ability to improve the customer experience. Continuing to rely on the existing system posed risks to stability, efficiency, and future growth.

Abtz Labs' approach

Abtz Labs began by thoroughly assessing Livraria UpStage’s operational workflows, business requirements, and long-term goals. Based on this analysis, we proposed and implemented a fully customized e-commerce solution built on a modern open-source foundation, tailored specifically to their needs.

The new platform focused on improved performance, a clearer and more reliable user experience, and operational features essential for day-to-day stability. Particular care was taken to ensure maintainability, allowing the system to evolve without disrupting ongoing business activities.

Since the initial launch, Abtz Labs has continued to provide ongoing maintenance and improvements, reinforcing a long-term partnership and ensuring the platform remains stable and dependable.

Results and impact

Launched in 2019, the new e-commerce platform has served as a stable foundation for Livraria UpStage’s online operations. Since its introduction, the company has consistently achieved eight-figure annual revenue in yen, supported by improved system performance, operational reliability, and a platform designed for long-term use.